"With press relations, the right topic at the right time is particularly important. We immediately recognize whether a report has an effect or not. For example, with a press report on the topic of 'Electronic Signature for Mac Users' we could see that the hit rate on our website on the day of release and on the following day increased by 25 percent. We also received test inquiries from editors as well as some immediate online publications, one of which was on Computerwoche.de."
Ulrike Roenspieß, intarsys consulting GmbH